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The Advocate

Multisport in Japan

The Advocate is your go-to source for the latest adventure travel news.

Best of Shikoku, Best of Japan

A search for "Japan Travel" leads to pictures that depict the Japan every traveler dreams of: ancient temples and shrines, towering...

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WHAT, WHEN, WHERE, WHY: WHAT’S HOT IN 2024

What's in the cards in the world of travel for next year – from key tourism developments and anniversaries to new festivals and...

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Explore Wild Lands Of Eastern Hokkaido

Hokkaido is the second-largest of Japan’s islands, long regarded as a remote wilderness by other residents of the Japanese archipelago....

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Nakasendo Further - New Ways to Travel on the Old Kiso Road

Oku Japan is excited to announce a new self-guided tour on the scenic Nakasendo Trail, taking travellers further off the beaten track....

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Escape the Crowds in Japan

Despite the country’s growing tourism, there is still plenty of space on the paths less travelledWith both spring foliage and peak...

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