Summer Fun in Shikoku

Shikoku's heat and humidity tend to keep locals indoors during the day in August. But on many evenings, the cool air echoes with the sounds of drums and flutes, the crack of fireworks, and the laughter of people of all ages. These are the sounds of summer festivals. Sometimes associated with religious activities, like pleasing deities in shrines or welcoming the spirits of ancestors back, summer festivals feature rows of stalls called yatai selling sweet and savory treats, as well as games for kids like the one shown in the photo. 

The festival season runs from July to early October, usually the low season for tourism in Shikoku. The team at Shikoku Tours can help visitors take advantage of this slump to create unforgettable memories of Japanese traditions like summer festivals. 

To read more about summer festivals in Shikoku, visit our website. For retail opportunities, contact us at [email protected] .