In an innovative social marketing campaign, outfitter Wilderness Scotland is offering Facebook followers the opportunity to scoop some Christmas cheer, including an incredible Trip of a Lifetime to the Highlands and Islands worth £3,500 (US$5,600). The Scottish and Irish operator has teamed up with industry partners, including Virgin Atlantic Little Red, Haglofs, Cairngorm Mountain and the John Muir Trust to create a seasonal Adventure Calendar full of travel surprises. For 12 days from 9 December, a daily prize is on offer culminating in the Day 12 great giveaway - a Trip of a Lifetime to the Scottish Highlands and Islands for 2 people.
The lucky winners of this amazing custom trip will visit the historic capital of Edinburgh, enjoy private mountain bike guiding and landscape photography tuition in the Cairngorms National Park and then travel to the Outer Hebrides and the Isle of Skye to experience the wonderful wildlife on offer in the Scottish Islands. Each night stay in luxury hotel accommodation, specially selected by the Wilderness team for their great locations and traditional Highland hospitality. The prize also includes some outstanding gear to travel in style, courtesy of Haglofs Outdoor Equipment.
For full details of the 12 days of Christmas, please see www.facebook.com/wildernessscotland